Google Analytics

What Is Google Analytics?

You have invested time and money on getting a website professionally designed and the website is live. You may sit back and say, “I now have a great website, i’ll just relax and watch the phone ring”. This in all cases isn’t how it happens, the job is only half done, it is very important that the results are monitored.

A crucial step of having a website is to track how it is performing and what areas need changing, wether it be large changes, little tweaks, adding different content or more downloadable content.

Google Analytics is a business tool you should have, it shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, we can improve your website return on investment and increase conversions.

What Can Google Analytics Tell Me?
A few things that Google Analytics can tell me.
• The amount of unique visitors to your website
• Where the visitors have come from (eg. Other Website, Google etc)
• How visitors have found your website (eg. What they have typed into Search Engines)
• Time spent on your website
• What pages were visited
• How long the visitors have spent on your website
• Location of the visitors you have had to your website

How Can Phat Media Help?

Google Analytics can look confusing to someone looking at it for the first time, Phat Media helps you by installing and configuring Google Analytics and tracking the information.

What Is Google Adwords?

Google Adwords is a Pay Per Click method of getting visitors to your website. Payment is only made to Google when someone clicks on your ad, this means that you should have a higher chance of selling your product to people that click through from your ad than you would from a normal google listing. The differ from normal Google listings in that they appear in the right hand column of the page when a search is made in Google.