These are a few benefits of having a Facebook business page: Products & Services As a product or service is launched you are able to have it on Facebook in literally the same minute. In the past it’s been via a mail out, 2 or 3 days for the postman to deliver the mail, then it may not even see the intended desk if its just a general addressed envelope. As you update information on your Facebook business page, it automatically appears on ...]]> The largest social networking site currently is Facebook and it has the largest number of users. It has a lot of benefits for your business. It can be used as a tool to promote your business as well as a personal friends aspect. Its a great way to promote and connect to your target audience as often as you like.

These are a few benefits of having a Facebook business page:
Products & Services
As a product or service is launched you are able to have it on Facebook in literally the same minute. In the past it’s been via a mail out, 2 or 3 days for the postman to deliver the mail, then it may not even see the intended desk if its just a general addressed envelope. As you update information on your Facebook business page, it automatically appears on all the people that have previously ‘liked’ your business, hitting your target market directly and with less cost than any other form of marketing.

Search Engine
Search Engines are in love with Facebook! When you post or share information through your business page it will get indexed quickly and easily into the Search Engines. Directing traffic to your website through Facebook is a great way to increase traffic, and quality traffic at that.

Interaction
With Facebook business pages its quite easy to interact with your audience, and if needed, make improvements to your products and services. It allows you to ask for feedback and suggestions regarding your products and services, or you can even have a ‘soft launch’ of a product to see what kind of a response it gets before you invest a larger amount of money into the idea.

Look At What Your Competitors Are Doing
Facebook works both ways, you can promote your products and services, and you can even monitor what your competitors are up to without even ‘liking’ their business. This is a great way to see how thay promote, what their products are and their point of difference, amongst other information.

There are so many benefits of getting onto Facebook with a business page, these are just a few of these.

You can visit our Facebook Business Page and don’t forget to ‘like’ us.

Click here to get a quote on your Facebook presence today.

Facebook has been through some major redesigns in the past, changing their layout, adding new functionalities and refining them to enhance user experiences. One thing remains unchanged since day one, is the brand’s colour blue. It probably hasn’t even crossed your mind that everything that has to do with Facebook is blue, but now that I have mentioned it, you’re probably asking yourself “Yeah, why is that?”

So maybe Facebook branded themselves in nothing else but blue to provoke ...]]> There are so many successful brands out there, each with their distinctive branding colours that sticks in your mind. Colour plays an important role in branding because it evokes distinct feelings. When language fails, colour can suggest association with places, people and things. Study shows that with the correct use of colour in a brand can increase brand recognition by up to 80%.

Facebook has been through some major redesigns in the past, changing their layout, adding new functionalities and refining them to enhance user experiences. One thing remains unchanged since day one, is the brand’s colour blue. It probably hasn’t even crossed your mind that everything that has to do with Facebook is blue, but now that I have mentioned it, you’re probably asking yourself “Yeah, why is that?”

So maybe Facebook branded themselves in nothing else but blue to provoke a certain emotion in their user’s mind? This might be true, but the real reason why Facebook is so blue is actually because the founder of Facebook, Mark Zuckerberg, is in fact red-green colour blind, so a lot of colour in the spectrum just seemed grey to him, except the colour blue. He told The New Yorker magazine, “blue is the richest color for me – I can see all of blue.”

Although this is how Facebook started off with blue, there is a good reason why they have chosen to stick with it. It is part of their well planned marketing plan. Most colors distract and make the human eye focus on them while blue act as a transparent palette for 65% of time spending watching the main background aka index space. The colour blue is also an escape for the brain.

There are many other online companies out there that have also branded themselves in blue. A recent study by Colour Lovers shows that the colour blue is the most used branding colour among the top 100 websites in the world followed by the colour red.

Freshbooks is a great online accounting software. It allows you to create invoices and estimates to your clients, record your expenditure and it gives you all kinds of reports on profit and loss, revenue, expenses. You can even keep track of whether you client has looked at their invoices yet and sends out reminders to them if their invoice is overdue.

The system is very user friendly, easy to learn, with great tech support and a community forum. We have used this service for the last 10 months, and wish we had used it a lot sooner. It cuts down time spent on putting together invoices and estimates, and gives you more ...]]> If you are sick of manually putting together invoices and estimates, and can’t be bordered learning how to use MYOB or Quickbooks? Then you should have a look into Freshbooks.

Freshbooks is a great online accounting software. It allows you to create invoices and estimates to your clients, record your expenditure and it gives you all kinds of reports on profit and loss, revenue, expenses. You can even keep track of whether you client has looked at their invoices yet and sends out reminders to them if their invoice is overdue.

The system is very user friendly, easy to learn, with great tech support and a community forum. We have used this service for the last 10 months, and wish we had used it a lot sooner. It cuts down time spent on putting together invoices and estimates, and gives you more time to focus on your work.

Freshbooks also has API access which allows developers to create 3rd party software or website that talks to Freshbooks, which means Freshbooks can become the invoicing component to an online payment system or shopping cart website.

What’s even better is that Freshbooks has now developed their own iPhone app, which means you can create invoices and estimates on the go. Can’t make it back to your office to invoice your client? Just do it on your iPhone!

Want to test out Freshbooks? You can sign up with a free account which only allows you to store 3 clients on the system, but if you decided to upgrade to have more clients on the system, their packages are very affordable, so don’t take our word for it, try it out yourself with a free account with them. Visit Freshbook Website

As a Web Designer and Graphic Designer I’m interested in all kinds of design. I get inspiration from anywhere. Now, don’t ask me how I found it, or what I was looking for when I fell across it, but I recently down loaded an app for my iPhone called ‘Plethora’ and the best bit is, it was free!

This app has so many cool inspirational pictures from around the world. From wine bottle labels, modern architecture, street art, furniture, branding, advertising, logo designs, packaging, store design and many more from a heap more industries. It’s really what I need on a cold morning. I sit in front of my computer and look out the window at the tree’s swinging in the morning breeze without much of an idea about how I’m going to start a certain project. ...]]> iPhone App: Plethora
Cost: It’s Free

As a Web Designer and Graphic Designer I’m interested in all kinds of design. I get inspiration from anywhere. Now, don’t ask me how I found it, or what I was looking for when I fell across it, but I recently down loaded an app for my iPhone called ‘Plethora’ and the best bit is, it was free!

This app has so many cool inspirational pictures from around the world. From wine bottle labels, modern architecture, street art, furniture, branding, advertising, logo designs, packaging, store design and many more from a heap more industries. It’s really what I need on a cold morning. I sit in front of my computer and look out the window at the tree’s swinging in the morning breeze without much of an idea about how I’m going to start a certain project. I guess it just gets me in the right frame of mind to tackle.

The app is a scroll through, however the really cool part about it is you can share it via email, Facebook, Twitter and add to favourites, whatever pictures you like!

I would recommend it to anybody that is in a creative industry, or even if not, someone that is interested in modern, cool, clean, professional designs, or just some inspirations for a mind block on those cold mornings.

I have had the app for months now and I haven’t gotten to the end of it, I think they add to it weekly. For this reason I’m short on other apps for inspiration. Then again, maybe there is a reason I haven’t looked for any others. This one is the bee’s knee’s, and suits me perfectly.

This is an easy to use colour palette that allows you to choose from different schemes such as mono, complement, triad, tetrad, analogic and accented analogic. With one of the schemes chosen, you can then drag you mouse cursor on the colour wheel panel to choose the colour range you want, and the system will automatically display a colour palette based on the options you’ve chosen.

This is a great little tool for website designers, which allows you to see a mock up website with ...]]> Having problem coming up with a colour scheme that suits your brand? What colour goes well with red? If any of these questions pop into your head when you are designing a website, or if you are simply trying to come up with the right colours for your brand, then check out this website Color Scheme Designer.

This is an easy to use colour palette that allows you to choose from different schemes such as mono, complement, triad, tetrad, analogic and accented analogic. With one of the schemes chosen, you can then drag you mouse cursor on the colour wheel panel to choose the colour range you want, and the system will automatically display a colour palette based on the options you’ve chosen.

This is a great little tool for website designers, which allows you to see a mock up website with your chosen colour scheme in it, so you can get a feel of what your website will look like with those colours, saves you time experimenting in Photoshop.