Ever Wondered Why Facebook Is Blue?
There are so many successful brands out there, each with their distinctive branding colours that sticks in your mind. Colour plays an important role in branding because it evokes distinct feelings. When language fails, colour can suggest association with places, people and things. Study shows that with the correct use of colour in a brand can increase brand recognition by up to 80%.
Facebook has been through some major redesigns in the past, changing their layout, adding new functionalities and refining them to enhance user experiences. One thing remains unchanged since day one, is the brand’s colour blue. It probably hasn’t even crossed your mind that everything that has to do with Facebook is blue, but now that I have mentioned it, you’re probably asking yourself “Yeah, why is that?”
So maybe Facebook branded themselves in nothing else but blue to provoke a certain emotion in their user’s mind? This might be true, but the real reason why Facebook is so blue is actually because the founder of Facebook, Mark Zuckerberg, is in fact red-green colour blind, so a lot of colour in the spectrum just seemed grey to him, except the colour blue. He told The New Yorker magazine, “blue is the richest color for me – I can see all of blue.”
Although this is how Facebook started off with blue, there is a good reason why they have chosen to stick with it. It is part of their well planned marketing plan. Most colors distract and make the human eye focus on them while blue act as a transparent palette for 65% of time spending watching the main background aka index space. The colour blue is also an escape for the brain.
There are many other online companies out there that have also branded themselves in blue. A recent study by Colour Lovers shows that the colour blue is the most used branding colour among the top 100 websites in the world followed by the colour red.